Product Portfolio Management

It is necessary to have a mix of products/services that are very innovative in nature and products that compete due to a cost advantage. For the business to grow profitably, it is essential to maintain a rolling development plan of product portfolio. The future products and the further development needed can be planned systematically using the idea workshops. Idea workshops can be held typically once a year and the product needs and positioning examined from the perspective of market, cost, innovation and core competencies.